- Timed launch window is not a bad idea, but it is better to not to have an actual end date when starting, instead, just launch at a sale price, wait until sales have significantly slowed down, and then announce that it will turn back.
- When Adam Wathan find out about someone who has interesting opinions on things, he find out every podcast and internet content of the person to learn from the person. This is something I do as well, my podcast queue is currently full of episodes about Derrick Reimer and Ben Orenstein.
- When Adam Wathan and Steve Schoger decided to write the Refactoring UI book together, they did not rush out a landing page immediately, instead, they had been creating free articles and videos for two years. To Adam, a landing page is the last step in validating product idea, because no one is going to signup on a landing page to buy something from someone who they have never heard of.
- Try and help people where they already are. Tweeting about a blog post is not going to get as much engagement as if you can fit the information from the blog post directly into the tweet.